Why is it important to burn my new Scented candle for 4 hours the first time?

Candles develop a "memory," meaning the wax will continue to melt the same way it did during the first burn. If you burn your candle for only a short time, it may begin to tunnel—leaving wax and fragrance wasted along the sides of the jar. To prevent this, burn your new candle for up to 4 hours, or until the entire top layer of wax becomes fully melted. This sets the memory and ensures an even, efficient burn every time.